The best thing about this tool was it's user friendly interface! I liked that you could easily navigate through different features of bettergraph, without having to go backand forth between tabs in order to find what i needed at any given time. It took longer than expected because we did not have enough people using our website as well (we were looking into getting more customers). We also realized after testing several other tools out there that some are just too complicated or expensive compared to their results when trying to get leads from social media platforms like Facebook Ads etc. This helped us understand exactly which parts of facebook ads work so much harder then others, allowing me to focus my efforts where they matter most - helping bring new prospects down your sales funnel!! Also helps keep track of ROI by comparing data over periods of months/years before vs now once campaigns begin running. Helps optimize ad.