Review on Pretty Frank Baking Soda Free Deodorant Cream - Natural Odor Protection for Women, Men, Kids – Paraben & Sulfate Free Formula with Coconut Oil, Arrowroot, Vitamin E, Zinc – Charcoal Seaside Scent by Vivian Jackson

This renaming from Primal Paste to Pretty Frank also appears to be due to a reformulation or other processing that messed up the product for us. We have been using Primal Paste for many years and despite some inconsistencies in the product from one tin to another have been very happy with it in both stick and tin form. This rebranded product has an absolutely terrible level of usability - no matter how you apply it, it doesn't melt into the skin, leaving behind a very unattractive mottled landscape of unmelted/non-bleeding product that would make it impractical to wear a top or sleeveless Shirt. And the residue on your fingers is almost impossible to remove without thorough hand washing, so it doesn't get on your clothes when you put them on (and aren't as easy to remove). In addition to all of the above, while the old version did appear to have some antiperspirant quality, this one has none at all. The only good thing I can say is that it has a pleasant aroma. Back to finding a good natural deodorant.