The ease of use, the ability to customize the app to fit your business needs. The support team is amazing! They are quick with a response and always willing to help. I have never had an issue or question that they weren't able to answer for me in the few hours it takes them to respond. I would highly recommend the software to anyone looking for something different from what you are currently using. If you want your data stored securely and with many features such as custom fields, check this out. We needed a solution that allowed us to store all customer information in one place and easily access it. This was the perfect product for our needs. It allows us to keep track of all the customers we service. Our customers love that everything is in one spot so they can stay organized and find anything they need quickly.