The ability to have all our servers, desktops, laptops etc automatically backed up every hour or so is great for us! It's also very easy to use as there are many tutorials online that walk you through it step by step. There isn't anything in particular i dislike about this product but if anyone was looking at getting an automated backup solution then definitely go ahead and give them a try - they will be able to help you out no matter what your needs may be. We were using Norton Ghost before automaticIT came along which took ages each time we needed to back something up (we had around 20 computers backing up). Now everything gets done within seconds instead of hours/days like previously.