For its skincare benefits alone, you may find cheaper dupes. However, this products works beautifully under makeup as well and gives a beautiful glow for non-makeup days. When thought of both for its skincare benefit (brightening and moisturizing) and as a hydrating/dewy makeup primer then it is worth the price (compared to other primers). This has slight shimmers, not glitters, so the glow is very natural. I have dry skin, for reference, and when I use this under matte foundations (especially in the summer), I get such a natural glowy finish. In addition, it can also be used alone and give your face a beautiful glow when you are not wearing makeup. I would compare this most to Glow Recipes Niacinamide Dew Drops (in how it looks and feels on the skin).
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