The ability to track user behaviour via A/B tests, as well as see conversion rates of campaigns is super helpful! It's not easy finding tools that are affordable but also give you all these features in one place - we've got it here with growthsimple!! Nothing much so far from GS itself apart form being able to test landing pages easily without having too many options out there at once (we really like this). We're testing different ad formats within our campaign builder tool which allows us to target specific audiences by interest categories rather than just broad targeting criteria such as age range or gender.