I don't know what kind of tape measure they use BUT the paper is NOT 16 inches long luckily it's 15 3/4 inches! The 12-inch size costs money, but you bakers know you like to cover the entire bottom of the pan. I have not tried baking with this paper I just received and have not decided yet if I will keep this product. Also in the description and picture there is a nice paper dispenser box, nothing like what I received from what I received.
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