I did some research on xylitol and decided to stop using fluoride. I snagged this toothpaste when it was under $3 and in a number of ways that is pretty average for a kid's toothpaste (in terms of cost). So 10/10 for the price. The consistency of the paste is excellent. It's not liquid. The taste was approved by my mother (I tried it) and a very picky 3 year old. She asks to brush your teeth every day. If not, then twice a day. I think this is a great affordable option for people trying to be more cautious when it comes to synthetic chemicals, colors and artificial flavors. I will buy again!
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