I like that you can search by keyword to find what you are looking for. It's easy to navigate with filters. You can also download presets at no cost which saves time when creating your own preset. The price of some add-ons could be cheaper or free. Sometimes it takes quite awhile before an update comes out so keep in mind this if you don't want to wait too long between updates. Also sometimes there aren't many choices available depending on the filter grade. With all these features you get to choose from different types of effects such as vignette, blur, sharpen etc.