The team at ID are very knowledgeable about all aspects of demand generation including but not limited to digital advertising, content creation & distribution, SEO/SEM etc. They have also been able to adapt quickly to new technologies in order to provide an effective solution for us as we continue to develop our own solutions. I like that there's always someone around who can answer questions or help you out if needed. It would be great to see some more training options available so people don't feel overwhelmed when attending events hosted by them. Currently we use ID primarily for event management via ticketing platforms such as Eventbrite. However we're looking into using other areas of intelligent demand such as retargeting campaigns which will require additional expertise from our side.