I love how easy it is to use for both mobile or desktop users! It's very intuitive which makes my job easier as well as others in our organization when they need help with their campaigns. The ability to track everything from one place has been beneficial especially this year since we are doing so many different things (and have multiple teams running various programs). We've used other platforms that were more expensive but didn't offer all of these features at an affordable price point like picnik does. There was no way to share assets between clients without having two separate accounts. Also some customers don't realize what you can do within your account if you're not logged into another customer site/account. Be sure to speak directly with someone who uses the product before signing up because there may be additional costs depending upon where you want to host the platform. Tracking user activity across sites and.