The ability to track leads, customers and prospects across the full lifecycle of a client relationship. In addition, the ability to track time and track hours against accounts. There really needs to be many more integration options so that it would be easier to pull the data from outside applications. We are running our entire sales process through this system. The main benefit is the ability to pull all information from our CRM database into this, and track the client relationship. This makes it easier to understand the client and their requirements at one point with the ability to adjust their approach with follow-up contact. The ability to use it when you are away from your PC is great, no more having an app open in another tab while working! Easy for mobile users as well who want all their info at once without needing two devices or tabs/windows opened up simultaneously - just one screen view with everything right there ready; very easy accessability through smartphone apps (iOS & Android) too which makes life easier than ever before!!