I like that we can customize how many emails to send out before they have an option of opting in or not, as well as being able to track their progress through each step. The customer service is great too - anytime you need help with anything it's easy for them to assist us right away!! We've seen some pretty good results so far from using this platform, but nothing major yet. It would be nice if there were more templates available (we're starting off small). Try it first because it really does work very well once your set up correctly. Getting people to signup/opt into my list when sending content via social media posts has been much easier than other platforms.