I like that you can see all of my leads in one place, and it is easy to navigate through them. You can also create reports and graphs for each lead. It's not as user friendly as some other tools out there, but the functionality is still great. You can't add fields or filters to certain reports, so if you want to customize the report, you'll have to do that yourself. For me, this is a benefit because I'm able to get more data from my leads without having to go back and forth between multiple different tools. I've been able to find new opportunities by looking at my leads and seeing which ones are most likely to be interested in what I am offering.