Tried everything. No joke. Even $60 M3. This worked best for me and lasted longer than any other tone I've tried. I have thick straight hair that is 5-6 cm long at the top. When you have hair this length, you know it's difficult to achieve good hold or volume. I got it from Cavalier. I wasn't compensated for that or anything to be honest. Also, you really REALLY don't have to use much. Start VERY small if you want volume. Due to the quality of the product, if you use too much it will weigh down your hair and actually weigh it down and rob it of volume. If you just want to smooth it out, use as much as you like. If you want volume but still want a matte finish and strong hold, this is the best product out there in my opinion. I'm serious when I say I've tried many. Probably 30-35 different species. This is the best to date.
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