I like that they have so many options for customizing your ads, this is very important to me because i am always looking at my stats over time! Also having multiple ad sets makes it easy when you want to try something new out without spending too much money or being disappointed by not getting results right away!! There are some things about snapps platform which could be improved but nothing major just minor nitpicky stuff we can work around easily enough :) It helps us keep track of our analytics as well see what works best in each area.