Metrika allows me to view my website's visitor behavior in real time so I can make changes that improve user experience as well as revenue from adsense/Adwords campaigns without any lag between actions taken by users & site performance metrics. The fact that most people just don't know how to set up their own tracking code means they're missing an opportunity to understand what makes visitors convert into customers, which could be used to optimize marketing efforts further down the line! It also helps us track our AdWords conversions very easily through this software.