The quality of a joke sold as a joke is determined by the way it is presented. It's a cheap trick gift, but that's ok. The brush is only part of the gag. What keeps him from getting five stars is a gift box that says "For the man who has everything" on top of the gift box. It's a lousy, unfunny signal that cheap gag stuff is in there. Much better is to put the "belly button brush" contents outside so the gag lies in the presentation and opening of the gift, rather than telegraphed and collapsed in the gift box. Finally, what if you want to use this gift for a woman? The idea is fun though and I have one person I want to gift it to - unfortunately it's a woman so I'm trying to see if there's a way to turn the lid.
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