The platform is easy to use, has an intuitive interface and offers great flexibility when it comes to creating campaigns that can be shared with our target audience in different ways (through social media or email). It also allows us to track the results of each campaign that we run so we know which ones work best for reaching our goals. I have not found any dislikes yet. We are currently using Opentopic as a tool for building awareness about our brand among potential customers who visit our website. This helps generate leads through organic traffic from search engines such as Google and Bing.