The ease in which one can create customised rooms, categories and menus. Also the ability to manage multiple hotels/properties is great.The price point is also reasonable for small business owner like us who have limited resources at our disposal. As mentioned earlier I would probably look into integrations such as Zapier or other similar platforms that will allow you to connect even more easily with external applications (e.g., Facebook). We are solving a problem by providing an end-to-end platform that allows users to quickly check availability, reserve rooms and make payments all within their browser without having to log-in using third party apps.