I like that the platform is easy to use and provides a clear view of spend and performance. It's easy to share with stakeholders and gives us the ability to see what is working and what isn't. The platform is not as intuitive as it could be. It's not always clear how to link data to the correct line item. I would like to be able to link to a line item in a specific campaign. I would also like to be able to link to a specific page in a specific campaign. I would like to be able to link to a specific page in a specific campaign.