I am very happy with this tape measure set. They are both 60 inches and the quality is as good as a very famous brand at half the price. I will definitely be buying another set to keep in all my crochet bags and as a backup because I'm so bad at losing stuff. Lol The Retractable is a bit narrower than the other S brand but that's really the only difference I can see... well the price of course but one side is in inches and the other side is cm and the other side has inches on one side, and the other side is marked in inches and centimeters. I hope my review helps. Also, my photos show crazy colors. They are both soft pink.
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