I had a similar cooler bag for many years but eventually it started falling apart. After browsing various stores as well as Revain, I finally decided to purchase these bags. I like it almost as much as my old bag. They appear to be well made and I expect they will last me a few years. The size allows me to carry a half gallon of milk as well as many other larger items and still zip the bag shut. The zipper itself is actually better than the velcro on my old one, and the extra length of the zipper gives you just enough end to grab when you close it. The insulation isn't as thick as my old bag, but the reflective lining material seems to make up for that. My only complaint (hence the less than perfect rating) is that the handles are actually way too long. I'm 5'8" and the bag *almost* drags across the floor, but by tying short knots to each handle I've taken good care of it.
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