It's easy for anyone, not just tech-savvy people like me! I have no complaints at all about this software as it is really user friendly if used properly by someone who knows how computers work in general (you don't need any technical knowledge). If anything - there are so many features that one could easily get overwhelmed when first trying out their product but once they know what each feature does exactly then its great. We use our fliprss subscription list quite often which allows us send emails straight from an rss feed without having them visit my website every time we want something sent via mail merge/email automation etc...
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