This Hawaiian shirt is perfect for men's fashion during the summer .The cotton material IS gentle on the skin and breathes well in hot weather. After I put it to the test I found that it didn't lose its shape or shrink in the wash like other shirts I've owned. Plus, the vibrant design is unique and stylish. The only downside is that it wrinkles easily, but a quick ironing or steaming takes care of that. Overall, I highly recommend this shirt for any summer occasion..