Finding a thick, durable ruler is harder than you might think. I bought a few others that had good reviews but were pretty flimsy. This one is really thick and strong, which is a good thing because I'm using it as a 3ft bar, not a gauge. It is convenient to get children's toys from under the sofa. :) It's also pretty good at measuring things up to a meter in length. As long as you're in the US and need such a measurement, you're fine.
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