It's easy to use, has all you need for analytics in one place without having too many tools or apps installed which makes it easier than other platforms I've used before! The amount they charge per month isn't worth what we get out compared with similar services like Tableau & Power BI - but if your budget allows then this will be perfect as longs its not overkill pricing wise!! We're using analyticdb mainly because our clients want us only have 1 tool/app rather than 2 so less chance something gets lost along way from them getting their info back etc..