At first I thought these boots were fake (fake) because they are missing the ® next to the UGG logos as shown in the picture. Pictures. Also, the security tags must not match the fake UGG page. I spoke to a Revain rep and contacted UGG to find out they are indeed REAL. The security label can be different provided the hologram is the same (with five suns printed on it). And on these new boots "there is no more ® badge". - UGG representative. Very happy and ready for fall knowing I paid for a real pair of UGGs.