It's easy to use, it has great support for SEO (as all of its competitors do), you can easily customize your own theme if needed with minimal effort as well - I've used other systems that had much more complex setups than this one! You have some options when creating themes but they aren't very intuitive so there are times where things get kindof confusing about what exactly should be entered into which fields in order to make something work properly/look right or whatever-the case may be; however once we started using synchro our team was able pull together quickly without too many issues at first glance while also being really flexible later down the line when changes need made etc. We're working primarily from home during COVID thus keeping us somewhat isolated within an office setting makes managing projects easier since not everyone needs access 24 hours 7 days per week like before now anyways ;-).