I like that this is easy for businesses who do not have much experience with mapping software! It's intuitive - once it gets used (and there are plenty other tools out their), everything becomes natural in just minutes/hours rather than days or weeks as most others require at first glance :) The map functionality itself can be improved but overall its great so far -- really no complaints here either way :). As stated before though; if one needs something more advanced they will need some serious time figuring things themselves compared to what ever support team would offer them otherwise which could take longer too ;).
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