I was skeptical and really hoped it wasn't some stupid social media gimmick (ie I was very pleasantly surprised! I certainly don't use them all every day, but I do). have 25-30 brushes so washing them the old way (one at a time, in the sink with a bar of soap and one of those textured silicone pads) was a waste of water...soap and absolute waste of time an hour until I washed them all , then I had to clean the sink and silicone pad. It ended up being at least another night before the brushes dried. That's why I didn't wash them very often. This thing! It's so easy to use it actually washes and dries and takes a lot less time.I've tried a few different soaps and found that micellar water works very well.Sunrise worked well too ionized, but since it's real soap I felt like it should be rinsed separately, which didn't really matter because it didn't really take much time. I recommend this product 100%. It takes AA batteries and has these silicone tips (? I think) in different sizes so it can be used on almost any size brush. Simply attach the brush, dip it in and out of the cleaner a few times depending on how dirty it is, then lift it up and keep spinning it until it dries (30 seconds). For mine which is very dirty like my foundation I have repeated and it looks brand new. So easy!
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