This is a very thick high quality wrapping paper. It's matte, not glossy. I've found patterns don't rub off as easily on matte paper, so that's a good thing. The sheets are large and more convenient than paper rolls. There are no guides on the back, but the folded lines serve as guides. The snowman pattern is a much darker blue than shown in the product photos. Still very suitable for holidays, and if you don't want to match the color exactly, that's not a big problem. There are 4 gift tags in matching patterns. The back is plain with no "To/From" lettering.
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