Review on Herbatint 10N Platinum Blonde Permanent Haircolor Gel - 4.56 Ounce by Robert Petrig

I'm in the 4th drawer. Every time I use this box I leave it longer and longer in hopes of achieving the platinum blonde it claims to produce. Never! The first time I used it, I turned yellow. An orange each time! I keep using my purple shampoo to lighten my hair and now people say my hair is turning purple. This product is very easy to use but doesn't even come close to the picture on the box. A definite shame as he's vegan, which I am, but a waste of money when you're definitely trying to achieve platinum blonde!