I like how easy it is to use. It's very intuitive and easy to learn. I think my favorite feature is how it allows me to compare different posts and content. I also like how the data is presented in a very clear format. I dislike the fact that I can't export the data to a spreadsheet or a word document to save the reports on my own. It's pretty easy to learn and is a quick tool to have in our toolbox. My company is able to compare our content with other content. It allows us to see what topics we're missing and also allows us to see what topics are trending. This has increased our content marketing efforts.