Don't be fooled by marketing nonsense about HDMI cables. These cables are sturdy (I routed them through the wall to hide the cables) and I love that they are red (or any color other than black) which makes them easy to separate from other HDMI cables distinguish which come out of the wall. I have a 4k HDR TV and they deliver perfect picture and sound via ARC. FYI, if you have picture quality or audio latency issues, HDMI cable is 99% no problem. Buy them, they are of great value.