I like how they are very professional in their work, which means you get what's promised! Their customer service has been exceptional as well!! They've provided me with many updates throughout my website project including ongoing training for all staff members involved so there have not really any downsides at this point (other than maybe more content). The team from firstinseo does great research into your industry/business niche before providing recommendations or services related online marketing needs - it makes sense business-wise since we're working together towards one goal but also because these people know our market extremely good.