The most powerful thing that I like about this tool is its ability to filter out all relevant information related with our business and create meaningful patterns in terms of marketing strategy and customer behavior. Also there are so many integrations available which helps us track every single activity happening inside our application. Its UI is not very friendly or easy as other tools but we have made it possible by adding custom fields. It's pretty good if one wants to solve some problems associated with managing their big datasets. We have been using KuBit mainly because we wanted to find any hidden pattern within our app and understand what exactly they do when they use them.
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