Easy set up, easy to use. You can do most everything you need through the dashboard with just one click of a button. The reporting helps us keep track of our traffic sources so we know what's working well and where there needs improvement. It has helped us improve our conversion rate by being able to target specific messages and audiences more effectively. I could not have solved my customer service issues without exit monitor's lead generation solutions. It took several years for me to find a solution that was as good or better than the competition but when i did, it changed things around at work within days!