The ease of use and the wide range of features available, from a simple display to the more complex content management. It's a good solution for a small company with a limited budget, and it's worth to invest the time to learn the system. The price is also quite low. Touchway is a good solution for companies with a small budget, because the software is very easy to use. However, Touchway does not have all the functions necessary to manage a large organization. I used Touchway to manage the digital display of the company's products in the reception area.