It seems almost impossible to find a blender that lives up to the manufacturer's advertising. All fall short of TRUE specifications and promised performance. This LINK boss was no exception and was a big disappointment. The build quality is extremely poor. The first sign that I was dealing with a poor quality product was when I took the blender stick out of the box and looked at the end where the blade body is located. It's stainless steel as advertised, but very thin stainless steel. So thin, in fact, that I could easily crush it if I squeeze hard enough. Just gentle pressure and I could see it flexing. I measured the thickness of the metal with my digital caliper and it was 0.020 inch which is 24 gauge. For comparison, the thickness of an average adult human fingernail is 0.070 inches, nearly three times thick! Without being able to take the head off I have to assume the shaft housing is the same thickness. If you drop it on a hard floor, the blade body is likely to bend or dent. The blade is also very thin and not suitable for a really hard ice cube. Mine came with rounded ends and no sharp edges at all. In fact, I tried to cut myself and I couldn't! They claim the blade is titanium coated but the whole purpose of the coating is to protect the sharp edges from wear and tear so they stay sharp longer. Well, there are no sharp edges, so it's a useless feature in my opinion. I wouldn't be surprised if the plating isn't even real titanium. The control knobs are cheap plastic and don't seem to last very long. They move everywhere and give no real tactile sensations. Since they are not protected by rubber, liquids can easily seep through them into the work interior if you are not careful. They work as expected but look very cheap which doesn't inspire confidence. The case is obviously plastic, which isn't a problem at this price point, and is finished in a nice deep red, but don't expect it to last. It's rubber-type, a thin material that covers the bottom, but it's not really rubber, and it's not that easy to cling to. Helps but not perfect. The biggest disappointment came when I actually tried to use it. Weak, weak, weak! The listing description says it is a 700w motor but it actually isn't. They only advertise the MAX motor power in the listing which they claim is 700w not the WORKING power which is only 300w. You can get 700W as advertised, but it's probably only for a few seconds at best. Technically, they can claim it as fact, even if it's only for a short time. Its actual operating power is 300 watts, which is noted on the front of the box, in the user manual, and on the device itself. Funny they don't list it and just throw 700 watts in your face. Can you say "deceptive"? Now you might think that 300W is still good, right? Not correct! You still don't even get that, more like 100W when it comes to power. I've had Cuisinart and Kitchen Aid over the years, both of which were rated at 200 watts (they weren't rated min or max) and would spit liquids down the sides of the mixing bowl on the high setting. This LINK boss doesn't even come close. When I tried to make an ice cream milkshake straight from the freezer, it took twice as long as it should and I could hear the motor running. Barely 300W of power and far from 700W. Yes, the motor on each of them will fight frozen ice, but this one didn't perform at its best at all. I'd love to take that thing apart and see what its actual power consumption is, just to have the manufacturer fantasize about 300 watts. The sound of the rotating knife shaft also changed pitch depending on the angle I held the device, even in mid-air, telling me there is no real support within the shaft. Just the sound of his work made me think twice about keeping it. It just has a very rattling and cheap sound. When the engine is shut off, a slight squeaking noise is heard just before shutting off. It's a subtle squeak, but it's most likely a bearing suffering from a lack of lubrication, which is common on these poor quality blenders. Compared to top brands that cost $15 more, this thing confuses me in my kitchen. The ones that come with it are low quality and useless, making the blender itself overpriced. Don't plan on using the included whisk attachment for anything thick as it will bend and fall apart. Lesson learned and looks like another return.strike 2. I don't know where all the positive feedback came from. Either customers don't know how a REAL hand mixer works and can't compare, or they buy reviews and pay with discounts and freebies.
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