The best thing about paladin was their customer support team! They were always quick to respond with any question I had - whether it be technical or business-related (which there are plenty of!). Nothing as far as benefits go but if you're looking for an easy way to identify your audience this software does that in spades!! Make sure you do some research first so everything makes sense before committing too much time into using them. We used Paladins services when we realized how difficult finding good content creators could become at times. It made creating ads/campaigns easier than ever because they can search through thousands upon thousands of people who fit what kind of demographic(or niche)you want targeted towards.
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