The ability to conduct thorough business analyses is great! It also helps with marketing purposes as well because it can show where your competitors are doing good in terms or areas that aren't quite strong enough yet (or even any at all). I've been able to use this product over my career both internally & externally to our firm so far without problems whatsoever; however there have not always be an expert available when needed which has led me into some frustrating situations here&there but overall its made work easier across departments than if we didn’t utilize such tools/software - especially those related directly back office operations like accounting etc.. I like the fact that it has a lot of features and provides a lot of customization options. I also like the fact that it is easy to use. The support team is very helpful. It is not easy to use at first. It has a lot of features and it can be overwhelming when trying to understand how to use it. It helps me to track my website and keep track of my metrics. I can also find my most profitable pages when I am looking for new opportunities.