In spite of the fact that Litetao provides customers with access to a vast assortment of on-trend clothing and accessories, the business fell short of expectations in a few key areas. To begin, the prices of some of the products were quite high, which may cause them to be out of the price range of some of the customers. In addition, there were some problems with the sizing of certain products, which may cause consumers to experience frustration and inconvenience. Litetoo does provide a size chart; however, there is a possibility that it is not always accurate, which can lead to misunderstanding and the possibility of returns. In addition, there was a deficiency in the quality of the customer support. My feelings of frustration and dissatisfaction with my purchasing experience were exacerbated by the fact that responses to my questions were often both slow and unhelpful. In general, Litetao has some great products and a wide selection of fashionable items, but there is no question that there is room for development in certain areas. Customers would benefit greatly from a reduction in prices, an increase in the accuracy of size descriptions, and an improvement in the quality of the service they receive, all of which would go a long way toward making their purchasing experience more enjoyable and fruitful.