I like how you can search by interest, gender, age group or even location to find people with common interests. Also love being able to see an overview of all connections between friends and colleagues as well as their relationship status! It's also great having access to insights such as whether someone likes working from home or prefers going out for drinks at night! Not much to dislike about this tool but maybe some would say there isn't enough features within the platform? We have been using this product over 6 months now and we've found its benefits outweigh any cons. The ability to gather information from your team members to create better content and keep them engaged has definitely helped us grow our business. The Macromeasures team has been so helpful with explaining their service to us, and how we can use their product. They have also provided great support when needed. I wish there was more training available for all of our staff, but this is not a problem since the Macromeasures team is always willing to help. This is an excellent tool for marketing teams who want to understand their customers better. We've found that Macromeasures helps us understand our customer base and what they like.