The ease of use, the speed of deployment of the software, the ability to manage, monitor, and control the fleet of vehicles with the primaxis system. The customer support is also excellent! Primaxis has been able to help us reduce our fleet maintenance costs by up to 50%. It was easy for us to learn how to utilize this product as we have had previous experience in the oil and gas industry. There are many features available but it does take time to learn and understand them properly. We are able to easily track the location of our equipment at all times and maintain a good record of who uses which vehicle.