The best thing about this software is that it lets us track all reviews of our hotels worldwide as well as gives us insights into how they are doing globally. I dislike that there isn't any option for creating new profiles with users who have not given their consent to be tracked by them. We can only see data related to those who give their consents. It would also help if we could create custom reports without having to login every time. This has been very helpful when looking at global trends of customer satisfaction.