The ability of this product is that it has all features which are required in any CRM system like sales force automation, customer relationship management etc. It also helps us track our clients as well as their activities in detail so we can take care accordingly. Also there are some other tools available from savynt but they lack few important functionalities such as data extraction or export option from outlook/exchange server. So i would recommend you try out first before going ahead because these products have very good user interface hence easy to use even if your not familiar with software development language. We were solving issues related to tracking customers who visited various websites using different channels (social media marketing).