First of all, 100.00 must be triple the inclusive amount. Is it molded rubber for goodness sake? Just 8 strips at $12.50 a strip? They show you pictures and videos on the internet of how they have installed them on other cars, yes nobody buys 300.00 for anti slip material. If your markets aren't Lamborghini and Ferrari? Give it a few months, there will be a Chinese version priced at 1/10 and exactly the same product, then it's worth buying the Chinese version.