I really like how easy it is to get started with an ad network that allows me as well as my clients control over their data privacy issues for ads or any other purposes! They are very clear in what they offer so there's no need of multiple reviews. Some things could be added more clearly but nothing significant otherwise great platform to work from if you're not sure about your goals yet!! Tracking user behavior/behaviors without creating additional traffic towards our website through advertising campaigns- we can track which campaign drives users toward our site & gives us valuable insights into audience engagement rate etc! I really like how easy it is to use this platform with our team. It's super easy to build out campaigns and track results. Sometimes it takes a few days for new features to go live, but that's rare. You can create automated workflows as well as send email messages using the platform. The reporting options are what helps me the most! I'm able to see my performance and ROI from each campaign or email blast.