Definitely a better product. Our first set of magnetic blocks were Shape Mags and we really liked them. We also have a range of Magna tiles. In comparison, Playmags products are stronger, have a significantly larger magnet, and appear to be more durable than Shape Mags and Magna Tiles. Our Playmags are harder to break when playing and assembling with my 3 year old's little fingers, while Shape Mags and Magna Tiles tend to be less durable and break more easily. This shows the advantage of the large magnet in Playmags. While we have all three brands and play with them interchangeably as they are all compatible, here is the quality breakdown in my opinion: ShapeMags: GoodMagnaTiles: BetterPlaymags: BEST AND I don't know who likes them more, my daughter or my husband and I.
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